Turkey tourism updates tools for retailers

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NEW YORK -- The Turkish Tourist Office released updated educational and sales tools for the trade, including a PowerPoint presentation, a CD-ROM, a press kit and its annual travel directory.

The tools complement Turkey's plan to spend $6 million on U.S. promotions in 2002, up 50% compared with last year.

"We need to advertise more and show Turkey's genuine face," said Mustafa Tasar, minister of tourism, who asked agents to tell clients that Turkey is a democratic, secular state and "the only Muslim country that is both modern and Western."

Turkey, which had projected 600,000 U.S. visitors in 2001, fell more than 150,000 short of the goal due to Sept. 11.

For free copies of the sales materials, call (877) FOR-TURKEY, or contact tourist offices in Washington, at (202) 612-6800 or e-mail: [email protected], or New York, at (212) 687-2194 or e-mail: [email protected].

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