PROVIDENCIALES, Turks and Caicos -- The Turks and Caicos Islands
Tourist Board will open its first offices in New York and London in
June, according to Ralph Higgs, deputy director of tourism.
In addition, the tourist board will launch a trade and consumer
marketing campaign next month that may feature a new tagline to
replace the "Beautiful by Nature" slogan now used.
The tourist board currently has a stateside office in Fort
Lauderdale. Tourism personnel will share the space in the new
offices with officials representing the investment and real estate
end of the Turks and Caicos economy.
Higgs said, "The exposure to and the visibility of our tourism
and investment products are key to maintaining and increasing our
U.S. visitor arrivals by air last year to the Turks and Caicos
numbered 130,000, up 10,000 over 2002, while the cruise sector
jumped 15% over the previous year; a new port facility is scheduled
to open on Grand Turk in November 2005.
Meanwhile, hotel occupancy figures increased 4% in the first
quarter over the same period a year ago, according to the Turks and
Caicos Hotel and Tourism Association (TCHTA).
The growth in occupancies is linked to airlift enhancements that
have "eased access to and increased awareness of the destination,"
according to Caesar Campbell, association director of the
Tom Lewis, TCHTA board director and managing director of Ocean
Club Resorts, predicted that the upturn in occupancies would
continue through the summer period.
To contact reporter Gay Nagle Myers, send e-mail to [email protected].