NEW YORK -- The British Tourist Authority plans to roll out two
pro-motions for 2001, focusing on Brit-ain's cities and its
BTA chairman David Quarmby said at a press briefing in New York
that the organization will soon issue a brochure titled U.K. City
The guide will contain information on a dozen urban centers in
England, Scotland and Wales.
It will cover cultural attractions and activities in each city,
including things like opera, theater, dance, shopping, dining and
For the garden promotion, the BTA will launch an awareness
campaign focusing on British gardens.
The publication of a visitors' map showing garden locations and
the opening of a Web site extension at www.visitbritain.com/gardens are the cornerstones of