LONDON -- Overseas arrivals to the U.K. are booming this year,
according to VisitBritain, with growth from the U.S. outpacing
other source markets in both January and February.
Some 433,000, or 12% more, Americans visited Britain the first
two months of this year, compared to 386,000 in 2003, while the
U.K. registered cumulative 10% growth in overall visitor
Rob Franklin, executive vice president for the Americas,
attributed the rebound from the "price sensitive" U.S. market to
discount campaigns and promotions from VisitBritain and its
To contact reporter Kenneth Kiesnoski, send e-mail to [email protected].