U.K. to launch 'Best of British Excellence'

LONDON -- As a follow-up to last year's popular UKwithNY events in New York, this fall British tourism officials, suppliers and retailers will team to promote luxury travel and goods to U.S. consumers.

The Best of British Excellence effort, to launch this October, will feature events and promotions geared to drum up an estimated $65 million in travel and retail purchases within six months by U.S. travelers from British sources in both the U.K. and U.S.

Program highlights will include a British retail event in New York and a premium travel promotion to Great Britain.

For more information, call the BTA at (800) 462-2748 or visit www.travelbritain.org.

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