U.S. inbound market share expected to drop

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WASHINGTON -- The U.S. stands to lose market share in eight of the top 10 overseas markets, according to a report released by the Travel Industry Association. Overall, U.S. market share is expected to decline in 16 of the top 25 inbound markets.

TIA's Market Share Indicator estimates that market share from Venezuela will drop the most, falling nearly 13% in 2003, followed by Brazil (-9.3%).

The U.S. will also lose market share from Argentina, Australia, Belgium, China, Colombia, France, Germany, Ireland, Italy, Japan, South Korea, Spain, Switzerland and Taiwan, the TIA said.

On the plus side, the U.S. is expected to gain market share from Austria, Canada, Hong Kong, India, Israel, Mexico, the Netherlands, Sweden and the U.K.

Sweden and the U.K. will show the biggest increases in 2003, both rising more than 6% over 2002, the TIA said, while market share from the two largest sources of travelers to the U.S., Canada and Mexico, will increase just slightly, rising 1% and 0.3%, respectively.

"The U.S. remains a top destination for many international travelers, but as the number of travelers worldwide grows each year, a smaller percentage of them are choosing to visit our country," said William Norman, TIA's president and CEO. "This is the real challenge facing our industry and a reminder of why it's vital to have an ongoing campaign to market the U.S. internationally."

To contact reporter Michael Milligan, send e-mail to [email protected].

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