CHARLOTTE AMALIE, U.S. Virgin Islands -- The U.S. Virgin Islands'
new marketing thrust, unveiled at its 11th annual Destination
Symposium for more than 100 industry partners last weekend in St.
Thomas, positions the three islands as culturally diverse but
The new strategy incorporates an ad campaign using the
well-known "This Land is Your Land" tune with
destination-appropriate lyrics, and includes travel agent
promotions, a new cooperative marketing program for small and large
hoteliers in the U.S.V.I., and the rollout of a hotel Web site this
spring for consumers.
The U.S. Virgin Islands Hotel and Tourism Association, made up
of the recently combined St. Thomas-St. John Hotel and Tourism
Association and St. Croix Hotel and Tourism Association, "will
enable us to more efficiently market and promote the territory as a
whole," according to association president Beverly Nicholsen.
To contact reporter Gay Nagle Myers, send e-mail to [email protected].