NEW YORK -- United Vacations has entered the Latin American
marketplace with a program emphasizing air-inclusive tours.
Tourlite International of New York has been named to operate
United Vacations Latin America's private-label tour product.
Heading up the program is John Schieneman, who joined Tourlite
as United Vacations' program director after 20 years at Varig.
"Latin America is not a mass-market destination," said Schieneman,
"and Tourlite, a regional specialist in Central and South American
countries, was selected in order to have people who know the market
and how to sell it."
In South America, United Vacations features single-country
programs and combinations of country itineraries to the following
destinations: Rio de Janeiro, the Northeast region and Iguazu
Falls, Brazil; Buenos Aires, Bariloche and Patagonia, Argentina;
Santiago, Vina del Mar, Puerto Montt and Puerto Varas plus a
crossing of the Lake District and cruises to Patagonia and Tierra
del Fuego in Chile; Lima, Cusco, Machu Picchu, Iquitos and the
Nazca lines, Peru, and Caracas and Margarita Island, Venezuela.
Central America programs cover Costa Rica and Guatemala, and
Mexico City is featured.
These destinations are available when booked on locally hosted
air-inclusive vacations or locally hosted Latin America as You Like
It a la carte modules.
Among the features common to all air-inclusive tours and FIT
packages are choices of deluxe and first class hotels, daily
breakfast, locally escorted sightseeing, transfers and baggage
According to Schieneman, best-selling countries include Brazil,
Peru and Costa Rica -- destinations that have a diversity of travel
offerings and have been well publicized.
"Brazil is selling very well," Schieneman said, "in part because
it is well priced, with air costs even lower than when the United
Vacations program was released."
The five-night Rio de Janeiro program, for instance, costs $679
per person, double, from New York and includes air fare, five
nights' hotel accommodations with Brazilian breakfast daily, a
half-day tour of Sugar Loaf Mountain, transfers, hotel service
charges and taxes.
The United Vacations' six-night Peru vacation costs $999 per
person from New York or Miami.
The program includes air fare; three nights in Lima and three in
Cusco with daily breakfast; a full-day of sightseeing in Lima, a
half-day of sightseeing in Cusco and a full-day at the Pisac
market; a full-day excursion to Machu Picchu; transfers; hotel
service charges, and taxes.
According to Schieneman, United Vacations' a la carte modules
are proving to be strong sellers, "showing us that a more mature
market has developed for Latin America and that a large number of
travelers know what they want to do and how they want to do
United Vacations Latin America, Phone: (800) 328-6877