A new Transformers attraction will debut in early 2011, first at Universal Studios Singapore and then at Universal Studios Hollywood.
The Transformers attraction will fuse 3D-HD media, special effects and robotics with a ride system in which "Earth humans" are "caught in the middle of an intergalactic war between the friendly Autobots and the evil Decepticons, which are able to change into a variety of objects, including cars, trucks, planes and other technological creations," said Universal.
The attraction was developed in a partnership between Universal Parks & Resorts, Hasbro and DreamWorks Pictures. DreamWorks director Michael Bay and the "Transfomers" film's executive producer, Steven Spielberg, will be collaborating on the ride.
Spielberg serves as creative consultant to Universal Parks & Resorts and has worked closely with the company in the creation of Jurassic Park the Ride at Universal parks in Orlando, Hollywood and Japan; the E.T. Adventure in Orlando and Japan; and the War of the Worlds sets in Hollywood.
"Transformers was introduced in the United States in 1983 but traces its roots to Asia," said Tan Hee Teck, CEO of Resorts World at Sentosa, home to Universal Studios Singapore. "Optimus Prime, Bumblebee and Megatron are familiar names to Asian audiences, who grew up with the robot toys and love the movie. When Transformers opens in Universal Studios Singapore in 2010, it will be the first of its kind in the world. We may see a surge of Transformers mania."
"Transformers," released last year, earned worldwide gross revenue of more than $706 million, the highest non-sequel gross of any movie in 2007. The sequel, "Transformers: Revenge of the Fallen," is scheduled to be released by Paramount Pictures in the U.S. on June 26, 2009.
Transformers and all related characters are trademarks of Hasbro.