NEW YORK -- Varig Brazilian Airlines established a private-label
tour division, Varig Travel Vacations (VTV), which developed a
range of packages that will be marketed primarily through
According to Carlos Muzzio, Varig's director-North America,
packages to Rio de Janeiro will be the first in an extensive
selection of individually tailored vacation programs that will be
on the market in June to Varig destinations throughout Brazil.
The destinations to be offered range from the northeast coast
and Manaus in the north to Sao Paulo and Iguazu Falls in the south
-- as well as countries such as Uruguay, Argentina and Chile.
Effective until June 10, the five-night inaugural packages to
Rio offer the lead price of $569 from New York and Miami, including
roundtrip air on Varig, and $689 from Los Angeles.
The cost, per person, double occupancy, also includes transfers,
a half-day Sugarloaf city tour in Rio and five nights'
accommodations at the Copacabana Sul with breakfast.
The same package from New York or Miami using the moderate class
Hotel Luxor Continente in Rio is priced at $639; with first class
accommodations at the Everest Rio, the cost is $716; in deluxe
class at the Sheraton, the price is $974, and in grand luxe at the
Copacabana Palace, the package price is $1,199.
For travelers departing from Los Angeles to Rio, the same
features and hotel choices apply to upgraded packages, priced at
$764 for moderate class accommodations, $839 in first class, $1,099
in deluxe class and $1,326 in grand luxe.
"We have established Varig Travel Vacations as an in-house
product to better control the quality and accessibility of
packages," Muzzio said, "and e-commerce will make booking and
distribution of our product most convenient to our travel agent
Muzzio added that the company's new tour products will be of the
highest quality in terms of participating travel suppliers and
quality oversight, and with e-commerce, "we will be able to deliver
our programs with highly competitive air fares."
According to the Varig executive, travel agents are able to
download from VTV's Remote Reservation Module (RRM), a process that
involves the travel agency registering with VTV by requesting an
assigned user name and password, in order for the agency to log on
to the system.
With this done, the agency will have time to access Varig's
complete product line as well as be able to make reservations
through the system.
The setup will include a first page containing updated news with
current package information and special offerings.
As an incentive, Varig is offering all agencies using the RRM a
bonus commission of 2% in addition to the standard commission of
Varig Travel Vacations
Phone: (800) 401-5897