Venetian, Le Meridien ink marketing deal

LAS VEGAS -- The Venetian Resort here signed a marketing agreement with Le Meridien Hotels in an effort to improve the resort's foothold in Europe and Asia.

Venetian officials said the alliance enables the hotel to tap into Le Meridien's 1,000-person sales force abroad.

Specifically, the Venetian cited Le Meridien's presence in Europe and Asia, two markets that have declined at the resort casino since the Sept. 11 terrorist attacks.

Rob Goldstein, president of the Venetian, said the plan is to bring European and Asian travelers to the city during traditionally slow periods for Las Vegas.

Le Meridien officials called the deal a good fit for its customers, who have been requesting a gaming resort in Las Vegas.

Le Meridien, whose properties include Le Meridien Grosvernor House in London and the Ritz in Madrid, also has a strategic alliance with Japan Airlines-owned Nikko Hotels.

Comments
JDS Travel News JDS Viewpoints JDS Africa/MI