LAS VEGAS -- The Venetian Resort here signed a marketing agreement
with Le Meridien Hotels in an effort to improve the resort's
foothold in Europe and Asia.
Venetian officials said the alliance enables the hotel to tap
into Le Meridien's 1,000-person sales force abroad.
Specifically, the Venetian cited Le Meridien's presence in
Europe and Asia, two markets that have declined at the resort
casino since the Sept. 11 terrorist attacks.
Rob Goldstein, president of the Venetian, said the plan is to
bring European and Asian travelers to the city during traditionally
slow periods for Las Vegas.
Le Meridien officials called the deal a good fit for its
customers, who have been requesting a gaming resort in Las
Le Meridien, whose properties include Le Meridien Grosvernor
House in London and the Ritz in Madrid, also has a strategic
alliance with Japan Airlines-owned Nikko Hotels.