TALLAHASSEE, Fla. -- Visit Florida reacted to a continued dip in
Canadian visitors with the retention of RMR Group, a Toronto sales
and marketing concern, to promote the state throughout Canada to
both the trade and consumers.
An estimated 1.72 million Canadians visited Florida in 1998, a
decrease of 18% compared with 1997, according to Visit Florida, the
state's public-private tourist promotion organization.
The figures were provided by Canadian sources who track outbound
travel. Visit Florida cited the weakness of the Canadian dollar and
inroads made by competing warm-weather destinations, which
aggressively promote inclusive vacations, as factors in the