Visit Florida teams with state lottery agency

TALLAHASSEE -- A special $2 Florida Lottery scratch-off ticket tied to tourism went on sale Jan. 22 -- representing a team effort of Visit Florida, the state's public-private tourism concern, and the Florida Lottery.

Under the rules, Play FLA USA tickets offer players 10 chances to win up to $10,000 in cash or one of five Florida vacation packages.

However, even losing tickets are winners beccause they become discount coupons accepted by more than 300 Florida hotels and attractions.

The effort's aim is "to increase resident awareness of the value of tourism," Austin Mott, president and chief executive officer of Visit Florida, explained.

A $5 million ad effort undertaken by the Florida Lottery was launched in support of the new game.

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