TALLAHASSEE -- A special $2 Florida Lottery scratch-off ticket tied
to tourism went on sale Jan. 22 -- representing a team effort of
Visit Florida, the state's public-private tourism concern, and the
Under the rules, Play FLA USA tickets offer players 10 chances
to win up to $10,000 in cash or one of five Florida vacation
However, even losing tickets are winners beccause they become
discount coupons accepted by more than 300 Florida hotels and
The effort's aim is "to increase resident awareness of the value
of tourism," Austin Mott, president and chief executive officer of
Visit Florida, explained.
A $5 million ad effort undertaken by the Florida Lottery was
launched in support of the new game.