W. Sussex castle, now a hotel, launches effort to woo U.S. trade

AMBERLEY VILLAGE, England -- Amberley Castle, a 900-year-old building that has been turned into a hotel, embarked on a marketing campaign to introduce itself to the U.S. travel agency community.

The castle is located in southern England's West Sussex village of Amberley. Located in southern England's West Sussex village of Amberley, the 15-bedroom castle offers upscale accommodations and historical ambience.

The village surrounding the castle has pubs, shops and a pottery, and a train station just outside the village provides direct service from Heathrow and Gatwick airports and from central London.

The property is aiming to attract U.S. guests with a two-night Castle Break package. Priced at about $600 to $1,100 for two people for both nights, the plan includes lodging, dinners and breakfasts.

Amberley also offers helicopter transportation in partnership with Berkshire, England-based Elite Helicopters. Cost of the helicopter service varies from point of departure. A sample price is $2,280 for one-way service for up to four people from Heathrow Airport.

A spokesman for Amberley said that an overnight stay including helicopter transportation is dubbed the Castles in the Air package and is targeted at corporate travelers and at those celebrating birthdays, weddings and anniversaries.

The spokesman said that two 17th century barns on the castle grounds are being converted to five suites. The project is slated to be finished sometime this fall. Commission on lodging at the castle is 8%.

Amberley Castle is not yet represented by any reservations firm in the U.S., so agents must call or fax the hotel.

Amberley Castle
Phone: (011) 44-179 883-1992
Fax: (011) 44-179 883-1998

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