WTM plans millennium bash

LONDON -- A carnival-themed street party to celebrate the new millennium -- "the most spectacular party ever staged for the international tourism industry" -- will be held at this year's World Travel Market in London, organizers said.

WTM will take place in London Nov. 15 to 18, and the millennium bash is set for Nov. 17 in Battersea Park. According to Fiona Jeffery, exhibition director, the party will be held in a tented structure inside the park. Entertainment will feature musicians, dancers, jugglers, acrobats and fire-eaters.

The entertainment is being run by a U.K. firm called The Full Effect. Its managing and artistic director, Mark Harrison, said, "This is not the kind of boring event where you merely arrive, eat a meal, listen to speeches and dance until midnight. "There will be something exciting, different and spectacular happening throughout the entire evening."

Tables of 10 must be reserved and cost about $2,500 each. Reservations can be made by fax to (011) 44-171 580-6646; by e-mail to [email protected], or by mail to Catherine Edwards, World Travel Market Millennium Party, 10-12 Russell Square, London WC1B 5ED.

WTM is held each year in London's Earls Court Exhibition Center and routinely draws some 40,000 industry representatives. Its two-day Meridian Club concept enables travel product buyers to meet one-on-one with suppliers from around the globe. Exhibiting suppliers nominate their top buyers for membership in Meridian Club.

This year, the four-day market will be open on Nov. 15 and 16 only to Meridian Club members. The last two days of the show are open to all visitors and delegates. Agents and suppliers interested in obtaining more information about World Travel Market can contact Reed Travel Exhibitions, the event's organizer, at (011) 44-181 910-7880; fax (011) 44-181 910-7879.

Reed Travel Exhibitions is owned by Reed Elsevier, the parent company of Cahners Travel Group, which publishes Travel Weekly and Travel Weekly Crossroads.

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