LAS VEGAS - The Las
Vegas Convention and Visitors Authority (LVCVA) launched a
Spanish-language Web site designed for visitors from Mexico.
The site, located
at www.lasvegasfreedom.com.mx, contains comprehensive
destination information, including the latest details about
entertainment, dining, golf, lodging, shopping and spas.
visitors to the Web site will be able to get Las Vegas travel tips,
such as the legal drinking age in Nevada, contact information for
the Mexican consulate in Las Vegas and time-zone
For the travel
industry, there are listings containing contact information for
travel agents and tour operators in Mexico and links to airlines
that fly from Mexico to Las Vegas.
Earlier this year,
the LVCVA secured representation in Mexico with Travel
City-based company, which has been operating since 1998, now
directs the LVCVA's marketing and public relations activities in
hired Travel Pie-Mexico and launched the Web site based on the fact
that Mexico is one of the city's strongest inbound visitor markets,
according to the LVCVA.
Mexico sends 9.8
million visitors to U.S. destinations each year, and the country is
expected to post a 21% increase in U.S. visitation by 2006, the
In the past three
years, according to the LVCVA, nonstop and direct air service to
Las Vegas from Mexico has tripled.
Today, both U.S.
and Mexican air carriers operate between 43 and 50 seasonal and
regularly scheduled nonstop flights to Las Vegas from Mexico, the