Web site targets Mexican guests

LAS VEGAS - The Las Vegas Convention and Visitors Authority (LVCVA) launched a Spanish-language Web site designed for visitors from Mexico.

The site, located at www.lasvegasfreedom.com.mx, contains comprehensive destination information, including the latest details about entertainment, dining, golf, lodging, shopping and spas.

In addition, visitors to the Web site will be able to get Las Vegas travel tips, such as the legal drinking age in Nevada, contact information for the Mexican consulate in Las Vegas and time-zone information.

For the travel industry, there are listings containing contact information for travel agents and tour operators in Mexico and links to airlines that fly from Mexico to Las Vegas.

Earlier this year, the LVCVA secured representation in Mexico with Travel Pie-Mexico.

The Mexico City-based company, which has been operating since 1998, now directs the LVCVA's marketing and public relations activities in Mexico.

LVCVA officials hired Travel Pie-Mexico and launched the Web site based on the fact that Mexico is one of the city's strongest inbound visitor markets, according to the LVCVA.

Mexico sends 9.8 million visitors to U.S. destinations each year, and the country is expected to post a 21% increase in U.S. visitation by 2006, the LVCVA said.

In the past three years, according to the LVCVA, nonstop and direct air service to Las Vegas from Mexico has tripled.

Today, both U.S. and Mexican air carriers operate between 43 and 50 seasonal and regularly scheduled nonstop flights to Las Vegas from Mexico, the LVCVA said.

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