Woodfield Mall to Add Virtual-Reality Attractions

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BY JORGE SIDRON

Reed Travel Features

CHICAGO -- Skyline Multimedia Entertainment Inc., a New York-based company that develops and operates virtual-reality entertainment centers, is bringing its technology to the Woodfield Mall here.

The company said it signed a 15-year lease agreement with Woodfield Associates to open a virtual-reality entertainment center at the mall.

The lease encompasses approximately 21,000 square feet, patterned after Skyline's XS New York entertainment center in the heart of Times Square.

"We are confident that Chicago is the next step toward developing Skyline attractions in cities around the world," Zalman Silber, Skyline president and chief executive officer said.

The project will be known as XS Chicago and is scheduled to open in September.

Plans call for a themed environment with futuristic graphics, life-like characters, specialty lighting and audio and visual displays.

The center will feature at least six virtual environments, each showcasing the company's latest software and hardware.

Plans also call for a flight-simulation attraction that will be similar to Skyline's New York Skyride in the Empire State Building.

It also will offer a Cyber/Internet Cafe, where clients can surf the Net while eating a light lunch.

Woodfield Mall is the largest tourist attraction in Illinois, drawing more than 18 million visitors last year.

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