NEW YORK -- Croatia, the Czech Republic, Hungary and Poland
received the second annual World Tourism Award presented by Reed
Travel Exhibitions in association with American Express, the
International Herald Tribune and the American Tourism Society.
Lorig Yekhpairian, the vice president of travel industry
relations and worldwide coordination for American Express, cited
the role tourism has played in the countries' economic development
when she announced the award.
The award will be presented at the American Travel Market in
Orlando, Fla., on Sept. 11.
"They have energized private sector investment in the
development of the tourism infrastructure, and their tourism
offices supported the industry by mounting vigorous travel
advertising campaigns," Yekhpairian said.
According to the World Travel and Tourism Council, travel to the
former Eastern Bloc will generate $168.7 billion in economic
activity and 15.2 million jobs this year.
By 2010, the region's travel industry is projected to more than
triple in size, a WTTC report stated.