LONDON -- World Travel Market will give its World Tourism Award
2001 to the Mexico Ministry of Tourism and the Mexico Tourism
Board, which together sponsored a public-private partnership that
has significantly boosted travel to the country.
WTM will be held at London's Earl's Court Exhibition Center Nov.
12 to 15.
Sponsored by American Express, Avis, International Herald
Tribune and Reed Travel Exhibitions, the award will recognize the
partnership, which is called the Consejo de Promocion Turistica de
Formed in mid-2000 by Mexico's tourism industry and state and
federal governments, the partnership functions as an executive
agency of Mexico's Ministry of Tourism.
Mexican officials said the country welcomed 20 million
international travelers in 2000, an 8.4% increase compared with
In 2000, revenue from tourist spending reached $8.3 billion, a
14.8% hike over the previous year.
The award will be presented in Earl's Court's central feature
area, immediately after the opening ceremony on Nov. 12.
It was established in 1997 by American Express and Reed Travel
Exhibitions "to recognize the extraordinary initiative by
individuals, companies, organizations, destinations and attractions
for outstanding accomplishment in the travel industry."
Peace through Tourism
A new element at WTM 2001 will be a program that outlines
peace-through-tourism initiatives worldwide, following the momentum
generated at the first Global Summit in Amman, Jordan, last
The 2001 program, called Peace through Tourism: The Road to the
Second Global Summit, will be staged on Nov. 12 at 2 p.m. in Earl's
Court and will officially announce the Second Global Summit on
Peace though Tourism Oct. 14 to 17, 2002, at the U.N. Conference
Center in Geneva, Switzerland.
The summit, which is being organized by the International
Institute for Peace Through Tourism (IIPT), supports an existing
program called U.N. Decade of Peace and Non-Violence for the
Children of the World.
A series of 2002 events is planned leading up to the Geneva
summit. Among them is the First IIPT African Peace Through Tourism
Conference in Mpumalanga Province, South Africa, March 3 to 7,
being organized in collaboration with Africa Travel Association and
Mpumalanga Tourism Authority.
The IIPT also launched a Global Peace Parks Project, with a goal
of 2,000 Peace Parks circling the Earth in the U.N. Decade of
Peace. For more information, visit the IIPT Web site at www.iipt.org.
Customer service debate
In other events planned for World Travel Market 2001, a debate
will spotlight a buzzword for the industry: effective customer
relationship management (CRM).
In partnership with KPMG, an accounting an consulting firm,
World Travel Market will lead the industry one step beyond e-travel
with a high profile debate called Who Cares?
The debate will be held at the central feature area on Nov. 13,
the second day of the show.
It will bring together three senior industry figures and a
consumer representative to address problems and identify
"This is the next big challenge facing the travel and leisure
industry," said Fiona Jeffery, group exhibition director, "how to
manage information technology effectively, while at the same time
maintaining and improving customer relationships."
The debate will be chaired by Oliver Tant, a partner in the
Travel Practice of KPMG.
"The sector is experiencing a period of intense change," he
said. "Travel businesses are facing increasing customer demands,
and loyalty is becoming an endangered commodity.
"Challenges are also appearing in the form of consolidation,
competing in a global marketplace and differentiating your product
"By introducing effective CRM tools, companies can increase
their customer base, retain and manage existing customers and
benefit their bottom line."
At the debate, KPMG will present key findings from a top-level
international survey on customer relationship management practices
within the travel industry, commissioned by the firm for World
The results will be drawn from a cross-section of travel and
leisure companies in the U.S., the U.K. and the rest of Europe.
For additional information about World Travel Market or to
register on line, visit http://wtm.reedexpo.com.
Author Fons Trompenaars to deliver Discovery
LONDON -- Fons Trompenaars, an international business expert and
author, will speak at World Travel Market as part of a new
Discovery program aimed at industry professionals.
The Discovery Lecture will be delivered on Nov. 14, at 11 a.m.
in the central feature area, and is sponsored by KPMG, an
accounting and consulting firm.
Trompenaars is the author of a number of business books,
including "Riding the Waves of Culture: Understanding
Cultural Diversity in Business," which addresses multicultural
management in the emerging global village.
Trompenaars' latest book, published in 1999, is called "21 Leaders for the 21st Century."
The author is managing director of Trompenaars Hampden-Turner
Intercultural Management Consulting and a visiting professor at the
Erasmus University, Rotterdam (Netherlands) School of
Seats for the Discovery Lecture are limited. Places can be
reserved by calling (011) 44-1727 738-857; fax (011) 44-1727
738-867, or e-mail: [email protected].
Meridian Club nominations
LONDON -- World Travel Market 2001 exhibitors are encouraged to
nominate as soon as possible the top buyers they wish to become
members of Meridian Club.
Meridian Club members are offered exclusive, fast-track entry to
World Travel Market on its first two days, Nov. 12 and 13.
Members also can access their own online diary via World Travel
Market's Web site, where they are able to request appointments with
exhibitors in advance of WTM. Other benefits include a
complimentary welcome pack and use of the Meridian Club Lounge.
Inquiries regarding nominations can be made by calling the
Meridian Club hot line at (011) 44-1727 738-855; fax: (011) 44-1727
738-866, or e-mail [email protected].