DALLAS -- Wyndham
is taking the success of its Golden Door spas and spreading the
concept on a smaller scale to more of its luxury hotels through the
launch of Sasura, boutique spas that use Golden Door treatments and
The first Sasura
-- with treatment rooms, a fitness center and a beauty salon -- is
scheduled to open in July at the Wyndham Buttes Resort in Tempe,
The spa is being
built on the site of the hotels fitness center, which is being
moved to an adjacent space.
hotel has a resort atmosphere. Theres a large swimming pool with a
water slide and four hot tubs carved into the desert
Sasura means massage stroke
in Japanese, and the spas will take the Japanese theme first used
at Golden Door in Escondido, Calif., which opened in
the original Golden Door in Escondido and satellite Golden Door
spas at the Boulders in Carefree, Ariz., the Wyndham Peaks Resort
in Telluride, Colo., and the Wyndham El Conquistador Resort in
Fajardo, Puerto Rico.
The newest will
be the facility scheduled for December at the Wyndham Resort in
Weston, Fla., formerly the Bonaventure.
the Golden Door in Weston will be Wyndhams largest spa and the
first Golden Door on the East Coast.
company plans for Sasura spas to be smaller than the Golden Doors
-- between 4,000 and 12,000 square feet, compared with the larger
spas that Wyndham operates. (The facility at the Wyndham in Weston
will be 48,000 square feet.)
behind the Sasura concept is the rising number of spagoers, most of
whom are not necessarily, at least initially, attracted to
destination spas like Golden Door, said Lorraine Park, Wyndhams
director of Golden Door and Sasura spas.
There are three
types of spa guests, Park said. There is the core guest who sees
spa visits as part of a wellness routine and goes twice a year to
destination spas. There are midlevel guests who go two or three
times a year. And there are 80% who go maybe once in a lifetime.
These are what we are missing and want to attract with
Park said Sasura
is not a destination spa but is designed for guests who want a
taste of an experience like Golden Door, on a smaller scale. Theres
a tremendous amount of growth in that segment, she said.
The hope, too, is
that once guests try Sasura, theyll want to try Golden Door, Park
differ quite a bit from Golden Door. Because of its size, we wont
be able to have a spa cafe or nutrition program. The locker rooms
wont be as lavish, and there wont be the range of
But there will be
a couples massage room and at least two of [the following] three: A
steam room, Japanese bath or sauna.
services and treatments will be available to guests a la carte or
as part of day spa packages.
information, contact Wyndham at (800) WYNDHAM or www.wyndham.com.
reporter Laura Del Rosso, send e-mail to [email protected].