The Arkansas Department of Parks and Tourism in Little Rock sent motorcoach operators a wallet made by a Searcy, Ark., manufacturer along with a mailing headlined "Show Me the Money." The state lifted the puzzlingly popular catch phrase from the movie "Jerry Maguire" in a promotional effort to ingratiate itself with the motorcoach trade. The leaflet contained instructions for applying for reimbursement for travel in Arkansas (1 cent per mile for every trip in which an over-night was spent in the state, retroactive to April 9). In the past year, the state caught flak from motorcoach operators because of the ad valorem tax it imposes on vehicles entering Arkansas. And although the state offers noteworthy attractions such as its parks and group-friendly Hot Springs, Little Rock and Eureka Springs, some operators still bypass Arkansas because of the tax. Thus, Arkansas tourism officials last spring prevailed on the legislature to pass the Motorcoach Carrier Incentive Act. What about deep-sixing that tax? We hear that would be too much of a fight at this time.

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