Newspapers and magazines will occasionally order up a facelift,
tweak the design, change the typeface, create more possibilities
for the use of color, graphics, pictures, charts. In case you
haven't noticed, we're doing it right now.
It's a hard process because people often react defensively to
change. We meet a suggestion for change as if it were an accusation
that's something's wrong with the old way. There may be nothing
wrong with the old way, other than the fact that it's the old
The challenge for any product redesign is to make it fresh and
reinvigorate it without radically changing the underlying character
of the thing, the reason for its existence.
So we're trying to do that with this issue of Travel Weekly.
We've been bringing you the news since, literally, the beginning of
the jet age. And we will continue to do that. But jets look a
little different these days, so it's fitting that we change with
the times, too.
We timed the rollout of our new design to coincide with the
delivery of this issue to the thousands of travel agents and
suppliers who will be attending the ASTA World Travel Congress in
The idea was to get some additional exposure, to showcase our
new look, get some attention, get some first-hand reactions, create
Upon reflection, it dawned on us that there's probably no better
place in the world to stage a makeover than Las Vegas.
If you're in Las Vegas, look around. It's Vegas, all right. Some
familiar landmarks are gone since the last time ASTA held a
convention here. It's become Paris, New York, Venice and countless
other fantasies. But it is, unmistakably, Las Vegas, and it changed
as only Las Vegas could have.
We hope our makeover is that successful.
And we offer the same hope to the thousands of travel agents, at
the convention and elsewhere, who are struggling with change.