ear Subscriber: Elbi's "Law of
Industrial Semantics" states that as an industry grows, it develops
a specialized language. The travel industry is no exception. Like
all languages, the jargon of travel evolves over time, as words and
concepts take on new shades of meaning. As a public service, we
have compiled the following list as an appendix to your industry
dictionary. Please print and save. It contains new definitions for
key words and phrases, updated in light of recent industry events.
ARTA. A group of travel agents who agree among
themselves to disagree with everybody else.
ASTA. A group of travel agents that has 6,000
membership categories, 6,000 members and 6,000 elected
CLIA. An entity that includes most cruise
Carnival Corp. An entity that includes most
Consortium. A group of travel agents whose
membership list is equal to its preferred-supplier list.
Destination specialist. You watched a
Direct Link. This is when the travel agency
calls the airline for availability and fare information, using a
computer instead of a telephone. (See GDS.)
Dynamic packaging. This is when you put
together a package using a mouse.
EveryFare. A big success.
FWOFL. Former Web-only Fare Level, pronounced
"F-waffle," in recognition that the airlines, previously adamant
that the fares are "Web-only," now are flip-flopping and putting
them in Sabre.
GDS. This is when the travel agency calls the
airline for availability and fare information, using a computer
instead of a telephone. (See Direct Link.)
Level playing field. This is where you compete.
Key accounts also get a level playing field. But it's shorter.
Merchant Model. You don't get a commission, so
you add a markup. (See Travel Agent Model.)
More Room. What some people get when an airline
takes out some seats, and then puts some of them back.
Omission. What a hotel does to a travel agent's
commission by charging the agent a fee for the payment thereof.
Orbitz. Five airlines agreeing not to violate
the antitrust laws.
Pod. A device for disabling cruise ships.
Rental car. A conveyance for delivering tax
revenue to state and local governments.
RevPAR. This could have something to do with
golf carts. We're not sure.
Swiss. An airline strategy with holes in
Travel Agent Model. You don't get a commission,
so you add a fee. (See Merchant Model.)
Web-only. A fare that is available in certain
places, only one of which is the Web.
Visa. What the U.S. government requires you to
have to go from one end of the airport to the other.
Void window. A window with bars on it.
Zero. The going rate.