Kudos to Action 6.com and the Institute of Certified Travel Agents
for developing an Internet training program for travel agents and
coming up with the designation Certified Internet Travel Specialist
to go with it.
This is a nice example of self-help, a project whereby travel
agents can learn, and be credited with knowing, how to use the vast
resources of the Internet to supplement the venerable CRSs.
We also like it because it's an example of the travel agency
community putting its money where its mouth is on the issue of
Agents rightfully express disdain for the thousands of
bargain-hunting Internet do-it-yourselfers who think that a few
mouse clicks on the right Web sites can make them instant travel
By the same token, it seems to us, travel agents cannot expect
to teach themselves everything they need to know about the Web.
Most Web surfers are self-taught. For most amateurs, that's good
enough. But is that going to be good enough for travel
professionals who are trying to harness the Internet to stay one
step ahead of their clients?
If agents are to stay on top of their profession, they have to
know everything there is to know about what the Web has to offer
them and what it has to offer consumers. It's going to be a
continuing challenge. It's good to see somebody stepping up to
Applause also is in order for Swissair and Sabena, which have
proved that, once in a while, airlines can get it right. The
carriers have come up with a smart and hassle-free system for
placating arriving passengers with lost baggage who need to take
care of immediate necessities: debit cards. As the carriers explain
it, the MasterCard debit cards give passengers "the freedom, choice
and power to purchase what they need while waiting for the lost
What a concept!