As inevitable as the tides, it appears that amenity bundles are coming to a cruise line near you. As we have seen with airline fees, there's no telling where this will lead.
Celebrity, as we report in our news pages today, is offering beverage bundles, but it surely won't end there. We fully expect some cruise line or other to experiment with activity bundles, snack bundles, linen bundles, deck chair bundles, telecommunications and entertainment bundles, kid bundles, maybe even sick-bay bundles ("one intermediate consultation, with Dramamine ...").
We suppose this is progress, but someday, when clicking one from Column A and one from Column B, we might look back fondly on quaint reruns of "The Love Boat" and wonder if we've veered off course.