When the Daytona Beach Area Convention and Visitors Bureau was formed some years back, it was common practice for Florida counties with tourism development councils to use the county's actual name. In some instances, officials persuaded county commissioners that few people outside Florida ever heard of the likes of, say, Volusia County, whereas Daytona Beach, Volusia's focal point, was known worldwide. All in Volusia were in agreement, and soon, the forerunner group, Destination Daytona!, came into being. Well, until the wildfires hit Ormond Beach, Fla., just north of Daytona Beach, few people indeed had ever heard of Volusia County, in whose precincts Ormond Beach lies. When the fires worsened, Volusia, Flagler, St. Johns and Brevard counties suddenly appeared to represent the universe on maps telecast around the clock before the July 4 holiday and on those maps printed by newspapers. Then President Clinton decided to visit Volusia County and while there encouraged everyone to vacation in the area. So the question becomes: Now that Volusia County is so famous, will the Daytona Area Convention and Visitors Bureau change its name? Will the bureau become Visit Volusia! or, during racing season, Vroom-Vroom Volusia!? If so, Sharon Mock, executive director of the bureau, promised to let us know.
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