Las Vegas tourism officials got a bargain this year during Super Bowl XXXII. As we watched a postgame interview with winning Bronco quarterback John Elway, Insider happened to notice a billboard touting the gambling mecca - the slogan read "Game Time Las Vegas" - perched atop Qualcomm Stadium in San Diego. The billboard, which the Las Vegas Convention and Visitors Authority has used for the past year-and-a-half, was part of an overall advertising package that the LVCVA had negotiated with the stadium and its home baseball team, the Padres, according to Jim Gentleman, director of brand development at R&R Advertising, which handles the LVCVA account. Although Gentleman declined to put an exact price on the billboard, he did say that the entire two-year advertising package - which included other signs in San Diego - cost "in the mid-six figures." The billboard itself was visible during the Elway interview "we think, start to finish, maybe 40 seconds to a minute," Gentleman said. "We were very happy." We can see why, given that commercial air time during the game went for a whopping $1.3 million for 30 seconds.

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