Being a celebrity has its downside, of course, as we were reminded
while reading the latest issue of Hotline, the Radisson SAS
In the issue's Finland section, it is reported that the
legendary James Brown -- the Godfather of Soul, the Hardest-Working
Man in Show Business -- left behind his "curler" under a table in
his suite at the Radisson SAS Hesperia Hotel Helsinki.
The magazine -- whose foreign sections read as if they're either
translated or written in English as a second language -- adds about
the James Brown curler situation, "so we just wonder what his
fringe looks now??" (complete with the two question marks and a
missing or misused word or two).
We have to wonder about the propriety of publishing just what
items might have been left behind by whom in guest rooms -- unless,
of course, the singer told the magazine he wouldn't mind.
We'd hate to think of what-all Insider might have left behind in
our different incarnations over the years. Fortunately, we're not
only unfamous but anonymous, and no one would care.
The search for lost time
Sometimes the best intentions of advertising copywriters don't
translate so well to the printed page.
Take a copy of the ad we received for the Casa Del Mar, a Los
Angeles property scheduled to open in late summer. The tag line
reads, "We can make your business trip feel much longer than it
The ad, by the Colby Effler & Partners agency, clarifies
this statement in the body copy with descriptions of luxury and
relaxation that lead guests to wish "the clocks weren't in such a
So the ad is really trying to say that a stay at the Casa Del
Mar goes too quickly. We wonder whether the ad agency has any
dentists for clients.
News from downwind
Eclipse sugar-free gum was named the "official breath freshener"
of the 1999 Gilroy (Calif.) Garlic Festival, officials of the event
The festival, a 21-year-old international food expo in the
state's premier garlic-growing region, is scheduled this year for
July 23 to 25. Gilroy is 30 miles south of San Jose. The event will
serve tons of garlic-enhanced food to an anticipated 130,000
The choice of Eclipse chewing gum was announced at a press
conference that introduced two entrees to the menu of the
festival's Gourmet Alley. The two new dishes -- garlic salsiccia
polenta and garlic pollo polenta tre colori -- are the first
additions to the Gourmet Alley menu in 16 years.
Eclipse is a new gum from the Wrigley Co. of Chicago. Cristin
Reichmuth, chairman of the committee charged with identifying a
preferred breath freshener, said the committee was formed two years
ago to offer festival attendees a recommendation on an antidote to
The committee, consisting of six men and six women (the women
are former queens of the Garlic Festival), tested any products
available to Northern California consumers before selecting several
items for an extensive "field test."
"Eclipse was a last- minute consideration because it is just
coming on the market," explained Reichmuth.
"It was actually the first gum to make the final review, and in
our group's ultimate comparisons, it ran the table."
Eclipse will be distributed free of charge to the Festival's
visitors, courtesy of Wrigley.
One of our reporters was reading up on Spain's Year of
Velazquez, a celebration of the 400th anniversary of the artist's
birth, when he encountered an amusing misprint.
In a fold-out brochure detailing important events in the
painter's life, Velazquez' apprenticeship with Francisco Pacheco
was described. Pacheco, it was noted, was the author of the
treatise "The Art of Panting" (italics ours).
Velazquez ended up marrying Pacheco's daughter. Must have been
all that panting.