Insider was shocked -- yes, shocked -- when we saw the little house with the sign on it. The sign said "Moldau Hilton," and the location was a side street in Ceske Krumlov, a town (population 25,000) in the southernmost reaches of the Czech Republic. It has been two years since we reported in these pages the sighting of another unlikely "Hilton" in an unlikely place, in a town called Veliko Turnovo in Bulgaria. This looked like a similar case of mistaken identity. We recall that, like Ceske Krumlov, the Bulgarian town boasts many charms. The two towns are so similar that parts of each sit atop dramatic promontories and overlook rivers that meander in sharp U-turns. However, the "Hiltons" differ dramatically. In Veliko Turnovo, the Hilton name -- at least in summer 1995 -- stood outside a nondescript, two-story building in the midst of the old town and carried seven stars under the name. To this, Hilton spokesmen said confidently, "That definitely is not ours." In the Czech town, at least, the site -- although clearly not part of a major international chain -- is an attractive little building with the signage painted rather prettily over the building's entrance. After hearing of still another surprise "Hilton," the putative home office declined to comment. Insider wonders if maybe Hilton, in its heart of hearts, would like to take a look at this site.

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