In the cruise industry, one of the worst things you can say about a cruise line is that it's acting like an airline.
Cruise executives believe, correctly for the most part, that they easily outshine their airborne counterparts when it comes to customer service and transparency.
Princess, however, has triggered a lot of industry head-scratching with its decision to drop Puerto Vallarta from three cruises this fall and winter, substituting calls at Cabo San Lucas and Ensenada.
With a vague reference to "continued violence," the line cites matters of "safety and security," but nobody seems to know what they are.
No offense to Ensenada, but this is a significant itinerary change for passengers, and they deserve a better explanation than the "trust us, this is for your own good" answer we're accustomed to hearing at airports.
Mexico, too, deserves an explanation. Time and again we have learned that what everybody needs in times like these is access to facts. If Princess has some facts about Puerto Vallarta that the rest of us have overlooked, it should let us all in on the secret.