Starwood Hotels & Resorts Worldwide, Inc., is poised to open more than 40 new hotels and resorts across Europe in the next five years, expanding its portfolio by almost 30%.
Starwood is opening five new hotels in Turkey this year, including The St. Regis Istanbul which debuted March 1. In Russia, two new Starwood hotels are opening in 2015 and six more are in the planning stages, doubling Starwood’s presence in Russia over the next three years.
Also on tap is the launch of the Aloft brand in Stuttgart and Munich this summer, and the introduction of the W and Element brands to The Netherlands by year-end.
Other entries this year will include the opening of Sheraton Bucharest, the Sheraton Lake Como Hotel, and the Sheraton Dubrovnik Riviera Hotel.
“2014 was a record year of deal signings for Starwood in Europe with consistent, sustainable high-quality portfolio growth in key European markets and sought-after destinations,” said Simon Turner, president of global development for Starwood Hotels & Resorts Worldwide, Inc.