Turn Group Travel Into a Major Revenue Stream
Tools, insights and strategies to grow your group travel business now.
FREE RESOURCE
The Group Travel Playbook
The "Get Your Group to Go Guide" gives you the complete playbook Globus has refined over nearly a century — a step-by-step system for booking, filling and profiting from group departures.
Inside, you'll learn:
- A day-by-day timeline from booking to departure — starting the moment you hold a group space
- The consumer travel show framework: how to host a client event that fills seats, including how to get a Globus Business Development Manager to co-present with you
- The "Pied Piper" strategy for identifying the right group leader to drive bookings from within your client community
- Customizable marketing templates, social media scripts, and invitation copy — ready to use immediately
- The commissions you can generate: averages of $900–$2,500 per booking, with zero non-commissionable fees cutting into your earnings.
REAL ADVISOR, REAL NUMBERS
From $92K to $381K in Two Years
"Doubling down on group travel with Globus was the best business decision I've made as an advisor."
Guided touring and river cruising with the Globus family of brands means:
Commissions with a comma
No NCFs
Nearly a century of proven itineraries
Flexible booking timelines
Low thresholds for group rewards
Expert support every step of the way
Travel Advisors are feeling pressure.
Every itinerary often requires hours of research, coordination, and customization — from hotels and transfers to activities and dining.
Margins remain the same — and so does the customer experience
After all that effort, the revenue per booking rarely grows, and the trip itself may not feel dramatically different from what clients could plan themselves.
That is one reason Advisors are turning to group travel.
One booking = Many travelers
By bringing clients together for a shared journey, a single booking effort can translate into multiple passengers, meaningful commissions, and a memorable travel experience clients love to talk about.
Scale up, with the right partner
With the right partner, the process becomes even easier—and more profitable. When Advisors build guided touring or river cruise groups with the Globus family of brands, they gain access to a model designed to support Advisor success from the first booking to the final departure.
With the Right Partner, Groups Are a Gold Mine
Whether you’re planning your first group departure or looking to scale a successful group travel strategy, the Globus family of brands is ready to help you take the next step.
Our dedicated Groups Specialists work alongside Travel Advisors every day, offering practical guidance, proven marketing ideas, and hands-on support to help turn group opportunities into real bookings.
Click the link below to connect with a member of our team. We’ll help you explore group opportunities that fit your business, share strategies drawn from successful Advisors, and give you the tools and confidence to grow your group travel revenue.