Alaska Airlines has teamed up with the Nature Conservancy of Hawaii, pledging to donate $1 toward the restoration of a coral reef ecosystem on Oahu every time users download the carrier’s mobile app in August.
The Seattle-based airline has promised a minimum donation of $30,000 to the conservancy’s work in Kaneohe Bay on the windward coast of Oahu, where a restoration team is using vacuums to remove two types of invasive seaweed smothering the region’s coral reef formations.
“Our commitment to Hawaii goes far beyond flying airplanes to and from the West Coast,” Brad Tilden, president and CEO of Alaska Airlines, said in a statement. “We understand the contribution Hawaii’s environment makes to its economy and quality of life. That’s why we are proud to partner with the Nature Conservancy. Their work to restore Kaneohe Bay and protect the state's environment benefits future generations of residents and visitors alike.”
Along with promoting coral reef awareness and protection, Alaska is using the project to encourage customers to conserve paper by making use of its app when boarding planes instead of printing boarding passes.