HONOLULU -- The second Hawaii Arts Season, a period set aside to celebrate the arts and cultural events on all six major islands, will run from Feb. 25 to May 1.

An initiative of the Hawaii Tourism Authority, supported by the Hawaii Visitors and Convention Bureau, the idea may have been new in 2004, but the activities being promoted were not, according to Jay Talwar of the HVCB.

There is always a lot going on, but it has not always been easy for visitors to connect to it, Talwar said.

He cited as an example the First Friday event near Chinatown, where local galleries display their Hawaiian artwork.

Typically, this would attract local residents who walk up and down the street visiting the galleries, but for a visitor, it is the kind of experience that enriches a vacation, he said.

To assist travel agents and visitors find the entities taking part in the Hawaii Arts Season, the HVCB features the promotion on its Web site at www.gohawaii.com, and the visitor industry and arts venues work together to create packages that include arts-related tours and events.

More partnerships are planned for 2005, according to Tim Bostock, managing director of the Hawaii Arts Season.

This years Hawaii Arts Season drew some 110 arts organizations and presenters in more than 150 performances and exhibitions.

The season, which lasted 66 days in 2004 year, has been expanded to 80 days.

Our task is to have the arts be on the top of visitors minds both before they arrive and during their stay, Bostock said.

Multicultural Hawaiian arts programs throughout all of the Islands will make up the 2005 program, according to the HVCB.

To contact reporter Felicity Long, send e-mail to [email protected].

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