LAS VEGAS --
Key2Travel, a newcomer to Hawaiis excursion-packaging scene, is
breaking ground in the way it reaches clients.
Las Vegas-based company recently completed beta testing and is
going live this month with a wireless system that sends
text-message alerts about available event tickets to clients
already in Hawaii.
alerted when a show that traditionally sells out has extra tickets
or a popular event is experiencing a light sales night.
associate notifies clients in Hawaii that there are available
tickets via a message on their cell phone or PDA.
respond with a request to purchase tickets or call to reserve
formed by Erick Rodriguez, CEO (and former president of LasVegas.com), and
Michael Daly, executive vice president of strategic
dining and tickets to sporting and theater events will comprise the
backbone of the companys sales, according to Daly.
clients three formats in which to receive or view information about
any of their destinations.
Web sites for
each destination (Key2Hawaii.com in Hawaii) break down activities by
region and enable booking.
Clients can phone
Key2Travel and speak with an employee about a product. Daly said
this is a popular option because most people like personal contact
when spending money on events that can be pricey.
The third option
is the wireless alert system, which will offer clients some of the
best deals, according to Daly.
Key2Travel also created proprietary software for travel agencies
that want to run the Key2Travel service on their own Web
The company pays
commissions to travel agents (usually about 8%).
Daly employs a
destination manager at each location. In Hawaii, its Peter Wang,
owner of Kings Travel.
summer, there have been many weeks where all the hotels in Waikiki
have been fully booked, Wang said.
They need an
inside source to help them get what they seek, he added.
reporter Brian Berusch, send e-mail to [email protected].