The Aloha State welcomed fewer visitors from the U.S. mainland in February, continuing a streak of monthly declines from its largest source market, states west of the Rockies, that dates back to the end of last summer.
Arrivals to Hawaii from the U.S. West were off 7.1% year over year in February, while spending from the region sunk 8.6%, according to preliminary estimates released by the Hawaii Tourism Authority (HTA) March 27.
Visitors from the U.S. East fell slightly in February, dropping less than a percentage point, while total expenditures by travelers arriving to the Islands from states east of the Rockies increased, by nearly 7%.
“While our mature U.S. West and U.S. East markets have been declining, a trend we anticipate continuing into the second quarter of the year, the HTA has been focusing on growing arrivals from international markets like Korea, China and Taiwan,” Mike McCartney, HTA president and CEO, said in a statement. “Our pivot to further develop international markets will help sustain Hawaii’s tourism economy for the long term.”
Overall, total visitor arrivals to Hawaii fell 4.3% year over year to more than 646,000 visitors in February while total spending was essentially flat, slipping less than a percentage point, to $1.2 billion.