Brian LynxLooking to increase meetings, conventions and incentives business across the Islands, the Hawaii Tourism Authority (HTA) has announced the creation of a new position that will oversee the market.

Brian Lynx, a 20-year Hawaii tourism veteran and currently the director of sales at the Grand Wailea on Maui, will officially start as the HTA’s new vice president of meetings, conventions and incentives (MCI) Feb. 19, leading the state agency’s MCI efforts and working closely with marketing contractors like the Hawaii Visitors and Conventions Bureau and SMG, which operates the Hawaii Convention Center.

“He brings a wealth of working knowledge within our industry and has the administrative skill set to lead our MCI efforts for the Hawaiian Islands,” Mike McCartney, the HTA president and CEO, said of Lynx in a statement. “Brian will be responsible for Meet Hawaii, the HTA’s new initiative that has restructured our MCI sales and marketing efforts to increase Hawaii’s visibility as a global meetings destination.”

Prior to his four-year tenure at the Grand Wailea, Lynx worked as the director of sales and marketing at the Moana Surfrider in Waikiki, the Westin Maui Resort & Spa and the Mauna Kea Resort on the Big Island of Hawaii.

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