HONOLULU -- The
Hawaii Visitors and Convention Bureau shifted a large share of its
marketing funds from print media to nationwide television spots,
despite the states record-high arrivals this year.
said Jay Talwar, HVCB vice president of marketing, is $1 million
for TV promotion, $100,000 for full-page ads in the Wall Street
Journal and $100,000 for online banner ads and other
We had more
success showing the greater depth of certain Hawaii experiences,
like whale watching, through an on-screen medium than in a simple
snapshot or single image, Talwar said.
TV spots already
are running on the Mainland, and the HVCB is working on programming
ideas with the Food Network, the Discovery Channel, the Travel
Channel and Fine Living for fall through spring.
reporter Brian Berusch, send e-mail to [email protected].