Following a record-breaking year of arrivals and tourism spending in 2015, the Hawaiian Islands enjoyed continued visitor growth through the first quarter of this year, bolstered by strong year-over-year improvement in March from its largest source market: U.S. states west of the Rockies.
Arrivals to Hawaii rose 13.3% from the U.S. West in March, according to figures released recently by the Hawaii Tourism Authority, while visitors from U.S. states east of the Rockies increased 2.6% year over year.
Total visitor spending from the U.S. West jumped more than 12% in March, to $434.2 million. Expenditures from U.S. East travelers were off slightly, however, dipping 1.8%, to just under $300 million.
The Aloha State also saw a March decline in arrivals from its largest international market as Japanese visitors were down 5.7% during the month and spent just $165 million, a plunge of more than 21% vs. March 2014.
Year to date through the end of March, Hawaii has welcomed more than 2.1 million visitors overall, up 3%, who spent more than $3.8 billion, off 1.3% from the first quarter last year.