Hotels across Hawaii broke room revenue records in February, generating $318 million during the month, while occupancy across the state climbed 2.4 percentage points year over year, to 85.6%.
Average daily room rates (ADR) across the destination also set a new high for the month, climbing 13.1% over the same period a year prior, to a statewide average of $233.30, according to a survey released by Hospitality Advisors and Smith Travel Research.
Hawaii hotels also established a new one-month revenue per available room (RevPAR) record in February, the average of $199.70 across the Islands representing a jump of 16.4% year over year.
“Hawaii’s hotel industry had a remarkable February and is well on its way to set a new first quarter record in hotel revenue,” Joseph Toy, president and CEO of Hospitality Advisors, said in a statement. “The strong performance on Kauai and in particular the Big Island [Hawaii] are noteworthy given that both islands had been lagging in the industry recovery for much of 2012.”
ADR on Kauai increased 12.3%, to $222.97 a night, in February while RevPAR there jumped 23% and occupancy climbed 7.2 percentage points year over year, to 82.4%.
Room rates were up nearly 10% on the Big Island, to an average of $222.05 a night, while occupancy was up 6.4 percentage points year over year, to 78%, and RevPAR surged nearly 20%.