Hawaii hotels saw room revenue jump 10.6% year over year, to more than $247.3 million last November, a new all-time high for the month.



The destination also set a record for average daily rate for the month, as it climbed 5.1%, to $195.36, according to a survey released by Hospitality Advisors and Smith Travel Research Jan. 11.

Statewide occupancy was 74.4% in November, up 3.8 percentage points from the same month in 2011.

“Hawaii’s hotel performance during the shoulder period has been nothing short of astounding,” said Joseph Toy, president and CEO of Hospitality Advisors, in a statement.

Toy attributed the substantial increases in hotel room revenue and ADR to strong performances by Oahu and Maui but noted that business wasn’t as impressive elsewhere in the state.

“While the Big Island continues to struggle, we expect to see strength across all islands in the first quarter,” he said.

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