Hotels across the Hawaiian Islands generated $415 million during the shoulder month of October, an all-time high for the month.


The new revenue peak was bolstered, in part, by improved statewide hotel occupancy, which climbed 1.7 percentage points year over year in October to a monthlong average of 78.4%, according to data released recently by Hospitality Advisors and STR.

Average daily room rates (ADR) also improved across the Islands, increasing 2.2% to $222. Revenue per available room gained 4.4% for an October average of $174. Both metrics were new statewide all-time highs for the month.

The islands of Oahu and Maui, meanwhile, set new October occupancy records, posting peak monthly averages of 86.9% and 89.2% respectively.
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