Hawaii pumps $12M more into tourism promotion

To combat a reduction in visitors to Hawaii, the Hawaii Tourism Authority is adding $12 million toward tourism promotion through March.

The securing of funds follows Gov. Linda Lingle's request for additional tourism-marketing dollars late last month.

The state made cuts in cultural programs to come up with the money, according to an Associated Press report. Organizations facing cuts include hula festivals, Native Hawaiian cultural programs and the Visitor Aloha Society of Hawaii. No cultural programs were eliminated, according to HTA President Rex Johnson.

The $12 million will be added to $54 million already set aside for tourism marketing.

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