Beginning Nov. 17, Hawaiian Airlines will become the only U.S. carrier offering service between Honolulu and Tokyo's downtown Haneda Airport, and with that in mind, the carrier launched a Japanese-language website, www.hawaiianairlines.co.jp, on Aug. 18.
"We've created a new website specifically for our Japanese customers that is easy to use, highlights what makes Hawaii such a special vacation experience and will always offer the most competitive airfares," said Mark Dunkerley, Hawaiian's president and CEO.
According to Hawaiian officials, ticket sales for the new Honolulu-Haneda service will begin as soon as the carrier receives approval from Japan's Ministry of Land, Infrastructure, Transport and Tourism.
The airline will begin service on the new route with its Boeing 767-300ER aircraft but plans to eventually have one of its new, 294-seat Airbus A330-200 planes take over the route.
Hawaiian estimates the route will add about 100,000 air seats from Hawaii's second-largest tourism market annually.