Hotels across the Aloha State generated $320 million in room revenue in February, an increase of 5% year over year and an all-time high for the month.


Statewide occupancy decreased slightly, however, when compared with the same month in 2013, slipping less than a percentage point, to 84.8%, according to a report by Hospitality Advisors and STR.

Despite a decline in the state’s monthly visitor arrivals, hotels got a big boost from record-breaking February average daily rates (ADR), which climbed 6.4%, to $251.13.

Although occupancy declined slightly on each of Hawaii’s four major islands in February, each destination saw room rates increase, but ADRs were most expensive on Maui, at $331.13, a new record for the Valley Island and an increase of more than $25 a day compared with 2013.
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