Hawaii hotels generated more than $4 billion in total revenue during the first nine months of 2013, a new all-time high for the state.
Room revenue accounted for $2.7 billion and increased 10.8% over the same period a year earlier, while hotel sales from food and beverage, parking, retail and other sources contributed about $1.3 billion through the end of September, according to a recent report by Hospitality Advisors and Smith Travel Research.
The statewide average daily rate (ADR) jumped 11.3% to $227.05 through the first three quarters of 2013, setting another record, while statewide occupancy remained essentially unchanged year over year, at 77.6%.
“The expansion in Hawaii’s tourism industry in 2013 has been extraordinary,” said Joseph Toy, president and CEO of Hospitality Advisors. “Not only has Hawaii been on record pace in visitor arrivals throughout the year, there has also been increases in several key high-yield market segments, including the meetings, convention and incentive market.”
The report also noted that Hawaii’s more expensive room rates were supported in part by increases from “high-yield segments” through September 2013, including not only incentive group attendees but also travelers from Japan, Korea, Taiwan and China.