Shane Nelson
Shane Nelson

InsightFor Hawaii travelers intrigued by the notion of a surf lesson but too worried about the Pacific Ocean’s often intimidating conditions to take the plunge, there might be an alternative in years to come on the island of Oahu.

Earlier this summer, Hawaii-based developers the Greene Waters Group of Bridge Real Estate announced a partnership with Bruce Brown Films to create a new Oahu property called the Endless Summer Resort — named after the iconic 1966 surf film — that will be built around a sprawling artificial wave pool.

“We’re going to be able to create beginner waves that could be anything from knee-high and softer and gentler, for people just starting, all the way up to a professional-type wave that would be a 6- to 8-foot-faced barrel,” Tyler Greene, one of the project’s principal partners, told Travel Weekly. ShaneNelson

Greene, who’s also involved in the current Coco Palms by Hyatt renovation on Kauai, said the planned Endless Summer Resort on Oahu will likely be a three- to three-and-a-half-star property with about 350 rooms located on island’s west side. Standard rooms will likely start around $200 to $250 a night.

Although a final site has not yet bet decided on, the developers are considering a couple of options and are hopeful the resort will welcome its first guests in mid-2017. Greene said the project will require somewhere between 15 and 25 acres, but that doesn’t necessarily need to be oceanfront — thanks to the large scale of the planned wave pool.

“We’re also looking to attract travelers who aren’t surfers,” Greene said. “So we’ll have beach-style parts of the pool with sand and cabanas and palapas and fire pits, so people can kick back on the lagoon and have a beer during the day or maybe roast marshmallows with their kids at night.”
Along with restaurants, retail space, bars, a spa and a surfing museum, the resort will also offer travelers over-water “Bora Bora-style bungalows that sit on stilts in the lagoon,” running about $500 to $600 a night, according to Greene.

While the wave pool’s layout and dimension design is still in the conceptual stages, Greene figures it will likely be able to accommodate around 80 to 100 surfers and swimmers at a time, with a range of waves for different ability levels being produced regularly in separate locations of the pool.


California-based American Wave Machines, which Greene said is currently building pools in Russia and New Jersey, has been selected to create the Endless Summer Resort’s lagoon, utilizing its PerfectSwell technology relying on air chambers that generate regular and ocean-like waves.

“The surfing experience and being in the ocean is something very, very spiritual for us, and the ocean is a huge part of our lives, [but] there are a lot of people that want to learn to surf or would like to be in the ocean but didn’t necessarily grow up around it, and they can be a little intimidated,” Greene added. “We’re hoping somebody can come and get a cursory feel of what being in the ocean is like and we can educate them a little.”

Greene said he and his development partners are currently in discussions with a number of large hotel management companies, and he’s hopeful the Oahu property will be the first of several Endless Summer resorts located around the globe.

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