Shane Nelson
Shane Nelson

InsightHawaii's hotel industry enjoyed a substantial increase in room revenue this July as revenue per available room jumped 18.2% year over year, to a per-night average of $143.88.

According to a report released Sept. 27 by Hospitality Advisors and Smith Travel Research, statewide hotel occupancy was 79.5% in July, climbing 10.7% from the same month in 2009. Average daily room rates were up, as well, increasing 2.3% from a year ago to $180.98.

Unlike previous months in 2010, during which high-end hotels logged the largest revenue growth, the July Hospitality Advisors report showed budget and economy properties reaping the greatest RevPAR gains, soaring 34.1% and 24.7% respectively over the same period last year. Budget hotels also posted the best occupancy numbers in the state with a July average of 83.8%.

While Hawaii hotels certainly benefited from the 9% increase in July visitor arrivals combined with a 23% year-over-year jump in visitor spending, the industry's RevPAR figures were still down more than 16% from their record high of $171.74 in July 2006, Hospitality Advisors said.

Oahu saw the largest growth in occupancy and ADR across the state this July. Hotels there were 89.6% full during the month, up 12.3% from 2009, while ADR grew 4.2% to $155.84. Those increases resulted in a 20.8% rise in RevPAR, to $139.63 a night.

Highest in the Islands, Maui's ADR was $240.46 in July, off only about $1.50 from 2009. RevPAR there, however, increased 18.1%, to $175.78, thanks to a monthly occupancy average of 73.1%, up nearly 12% from one year ago.

Occupancy on the Big Island was 62.6%, up 6.3%, while ADR there was $183.55 a night, or about $5 better than July 2009. RevPAR was up nearly $15, to $114.90 a night.

Kauai hotels were 68.1% full in July, a 5.6% year-over-year increase. ADR on the Garden Isle was nearly $1 better than a year ago, at $192.01 a night, while RevPAR was up more than $10, to $130.76.

JDS Travel News JDS Viewpoints JDS Africa/MI