Hotel occupancy was up statewide in February, climbing 3.2% from the same period in 2009, to 75.5% across Hawaii. According to a recently released Hospitality Advisors and Smith Travel Research survey, statewide hotel occupancy has increased year over year in five out of the last six months.
"While 2010's winter busy season is still far below normal levels, we are definitely seeing more confidence returning to the market," said Joseph Toy, president and CEO of Hospitality Advisors. "Although occupancy will likely recover first, room rates will have a much longer road given the level of discounts we have experienced not only in Hawaii, but throughout the mainland, Mexico and the Caribbean."
Although Hawaii's February total room revenue fell an estimated $3.3 million from last year to $209.6 million for the month, the Islands are seeing some positive indicators with regard to average daily room rates and revenue per available room. Hawaii's ADR declined from $188.19 to $175.21 statewide in February, but that is the smallest decrease since December 2008. RevPAR for the month was off 2.7%, from $136.06 to $132.28, the smallest drop in that figure since May 2008.
Hotels on Maui enjoyed a 7.8% year-over-year increase in occupancy this February, finishing the month 77.9% full.
In terms of occupancy, Oahu fared best for the month, with an islandwide average of 80.5%, up 3.4% from 2009. RevPAR there, however, was $132.28, falling 3.8% year over year.
Occupancy fell most sharply on Kauai, sinking 4.5% to 62.8% in February. RevPAR on the Garden Isle was $115.15, plunging nearly $19 per room from the same month last year.
RevPAR on the Big Island was $117.61, slipping just $3.59 year over year. Occupancy there was essentially flat, inching down just .3%, to 62.4% island-wide.
Through the first two months of 2010, statewide occupancy was 70.9%, up 3.4% from the same period a year ago. RevPAR was $124.86 across Hawaii, off just over $5 per room year over year.