Shane Nelson
Shane Nelson

InsightThe average daily rate for Hawaii hotel rooms increased for the 14th consecutive month in August, climbing 7.4% compared with August 2010, to $195.28 a night statewide.

Occupancy improved to 77.5%, a gain of 1.8 percentage point over the same period in 2010, according to a survey released by Honolulu-based Hospitality Advisors and STR Oct. 10.

Statewide revenue per available room benefited from the occupancy and ADR increases, jumping 10% year over year, to an average of $151.34 a night.

The slight growth in August occupancy offset earlier declines in July and June, leaving Hawaii’s total occupancy for summer 2011 essentially flat when compared with last year. ADR for the three months grew substantially, however, climbing 8.5% from the same period in 2010 and helping the destination’s hotel industry increase room revenue by 7.5%, to a total of $751 million during the June-to-August peak season.

“Gains on Oahu and Kauai in August helped Hawaii’s hotel market end the summer busy season on a positive note,” Joseph Toy, president and CEO of Hospitality Advisors, said in a statement. “Oahu’s upscale and luxury market showed particular strength in August.”

RevPAR at Oahu’s upscale properties averaged $131.68 a night in August, nearly $23 better than last year’s figure, while occupancy at those hotels grew by 2.2 percentage points.

Oahu’s luxury hotels averaged $206.39 in RevPAR for the month, an increase of more than $24 year over year, and occupancy at the island’s premium properties was up 3.3 percentage points from August 2010.

Despite the positive August figures for Hawaii’s hotels, Toy said some softening was likely in the fourth quarter.

“With a little more uncertainty in the market, we are seeing a return to shorter booking windows and some seasonal discounting,” he explained. “We are still optimistic for the first quarter of 2012, particularly for Oahu and Maui.”
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